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Assuming an Enlightened Leadership Team, Then What?
Organizations will not make speedy progress by focusing exclusively
on one methodology, such as better forecasting, and taking a year or
longer to implement those improvements. Competitors will beat you, or
customers' expectations will outpace you. Multiple methodology
improvements should take place simultaneously. An increasingly accepted
best practice for such improvements is to apply the "plan, do, check,
act" (PDCA) cycle. Start with rapid prototyping, followed by iterative
remodeling for all of the relevant methodologies. Naysayers
will argue that the organization can handle only a few projects at a
time, but they underestimate the capabilities of people to work
together when they are being guided by leaders, not just managers.
With rapid prototyping techniques, an organization makes mistakes
early and often, not later when it is more costly to make corrective
changes. This do-it-quick approach accelerates learning and brings fast
results that gain buy-in from employees who are naturally resistant to
change. Resistance to change is human nature. Iterative remodeling
continues to scale and expand each of the prototyped methodologies to
become repeatable and reliable production systems. Performance
management is like gear-teethed cogs in a machine: the more closely
linked and better meshed the methodologies are during implementation,
the faster the organization moves forward. It helps organizations gain
better traction and faster speed - in the right direction. Software
technologies are very relevant, but their purpose is to support all of the methodologies. They are enablers, not solutions.
Embrace Uncertainty with Predictive Analytics
Gradually, managers and employee teams will see and understand the
big picture, including how all of the methodologies fit together. Those
in commercial organizations will realize that creating higher profits
and increasing shareholder wealth is not a goal but a result. For those
organizations, the true independent variable is finely managing the
innovation-based R&D and marketing spending to focus on the types
of customers to retain, grow, acquire and win back - as well as those
types of customers to avoid wasting money on. Leaders in public-sector
government organizations may view funding as a scarce commodity;
therefore, they have a need to maximize outcomes by increasing output
or improving service delivery without additional resources.
Executives are constantly on a quest for the next breakthrough in
managerial innovation. My suggestion is to start by integrating and
enhancing existing methodologies that have proved their worth. It is
likely that the organization is implementing most of these at some
level of competence. However, integration deficiencies may exist in
some areas, leading to time lags that cause excessive and costly
reactions.
Successful organizations adapt by performing much deeper analysis,
such as better and more granular customer segmentation, helping to
provide insight into all of the elements being managed. This is called
leveraging business intelligence. These leaders integrate their
methodologies and supporting systems for better decision-making. Their
next major task is to get in front of the wave, using predictive
analytics to mitigate risk by making changes before the effects
can occur. Predictive analytics may well be the next major competitive
differentiator, separating successful from mediocre or failing
organizations. The uncertainty of future demands or events should not
be viewed as a curse, but rather embraced as something organizations
can tame with the powerful and proven probabilistic tools that already
exist.
Start now - everywhere. Most organizations overplan and
underexecute. For organizations that have experienced recent upheaval,
now is the time to regain some order. With a nurturing attitude from
executive leaders who act more like coaches than bosses, and with
accelerated learning by managers and employee teams, organizations can
move forward to complete the full vision of performance management.
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Column published in DMReview.com
July 6, 2006 |
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