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Will Private Equity Funds Turbocharge Applying Performance Management? |
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Page 3 of 4
Private Capital Markets are Free of the Shortcomings Public and Internal Capital Markets
It is because private capital markets are not subject to the anchors
and burdens of public and capital markets that they are capable of
relatively higher performance. With a "Barbarians at the Gate"
reputation, private capital managers reject internal capital allocation
"socialism" in unleashing higher financial value from the tangible and
intangible assets of their acquisitions. Within the four types of
private capital market participants, private equity funds, such as the
Blackstone Group and the Carlyle Group, are relatively more aggressive
than angels and venture capitalists. With a "buy low and sell high"
approach to investing, private equity funds have one goal: to transform
and turn around the acquired company. Note that they always have an
exit plan. In contrast, angels and venture capitalists are interested
in helping the young companies they are funding to successfully blossom
as a business, such as Yahoo! and Google.
Private equity funds do not necessarily acquire glamorous growth
companies but often older ones in mundane industries. Similar to a
hospital patient in an intensive care unit, companies acquired by
private equity fund managers have one purpose: to have their financial
health improved and then be sold. However, the stakes and risks are
large. In contrast to public and internal capital markets, with private
equity funds, an investor's capital is locked up until the sale of the
company - or until its parts are broken up and sold individually. There
is a price premium for an illiquid investment, which places additional
pressure on private equity fund managers to produce a high yield at the
time of sale. (Because these acquired companies upon exit are
frequently purchased by publicly owned companies, these assets are
basically returned to the public capital markets. The intensive care
patient is returned to the traditional business model.)
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