Performance management offers visibility into the vast network of inter-connected goals that is the CEO’s execution plan. When asked to rank a list of business drivers for performance management, on a scale where 1 was most important and 7 was least no single response was the overwhelming winner. However, the closely related “Making business strategy transparent and clear at all levels” and “Creating a shared vision of the business strategy” ranked a very close first and second, underlining the importance of the goal setting process as a key to effective performance management.
When done well, organizations say the goal setting process significantly improves alignment from the highest level objectives to each employee’s specific work activities. The process can help widely dispersed teams maintain clear focus on top priorities.
The goal setting process may be analogous to directing an orchestra. The CEO needs to get everyone in the entire enterprise playing from the same page while doing work that is different but complimentary to the work of others. By driving the goal setting process throughout the organization, employees can see how their efforts contribute to team goals which contribute to department goals that roll up to division goals and to drive high-level objectives.